The 100% Materials Beijing and 100% Design Shanghai Preview was held at Beijing Grand MoMA (also known as the Linked Hybrid Housing) from June 26 - 27, 2009. The two-day event attracted some 20 leading brands from the building materials and contemporary interior design sectors. The preview provided an opportunity for many visitors to view the many exceptional contemporary interior design products and innovative materials that were on display in Beijing.
“The success of these two 100% Design shows affirms that Chinese visitors are embracing the spirit of ‘innovative, inspiring and fun’ attributes of these contemporary design brands“, said Preecha S. Chen, President of Reed Exhibitions Greater China, organizer of the Preview. “Given that China’s capital boasts a host of professionals in the design community, among them architects and interior designers, we have brought the preview of 100% Materials/100% Design to Beijing for the first time. I believe the event serves visitors as a valuable indicator of things to come. It is also a unique platform for professionals in the design community to network.” Reed Exhibitions is also proud to present a sampling of 100% Materials, a building-material-focused spinoff from 100% Design, which will launch next June in Beijing. First staged in London, this materials exhibition is a unique exhibition for showcasing the latest materials and creating a tactile and creativity-inspiring platform.
Since its debut in London in 1995, 100% Design has now spread its reach to three of the world’s great metropolises: London, Shanghai and Tokyo. It has become a much-anticipated creative design event for industry insiders. Following its success last year, 100% Design Shanghai is unquestionably now an international contemporary design exhibition series of great renown. Its design exhibitors are leaders in shaping the latest product design trends from around the world. In its 2008 launch year, the event introduced top international design brands and high quality creative products, giving Chinese visitors an even more elaborate creative design feast.
The 2009 preview showcased many selected products from global leading design brands. The design products on display included floor coverings, lighting, furniture, home accessories, bathroom, wallpaper, and new environment-friendly materials. Exhibitors at the Preview are CRYSTALLIZED™ – Swarovski Elements, Rado, Artemide, DASSO, Dedon, Design Republic, Domus tiandi, Euro Art, Formica, Glenraven, HC 28, Herman Miller, JUNG, Kartell, Lacantouch, Ligne Roset, Maxalto Collection, Moooi, Neri & Hu, Next Step，Perfec Asia, PEP DESIGN, Poltrona Frau, TABU and TEUCO.
Among the highlights of the preview this year, 100% Design Shanghai was very pleased to announce that the world-renowned brand CRYSTALLIZED™ – Swarovski Elements, will be the major sponsor of the exhibition this year. CRYSTALLIZED™ - Swarovski Elements is the product brand for the world’s finest loose cut crystals manufactured by Swarovski. Available in a myriad of colours, effects, shapes and sizes, these elements provide a fabulous palette of inspiration for designers in the worlds of fashion, jewellery, accessories and interior design. CRYSTALLIZED™ - Swarovski Elements adds brilliance to the most glamorous designs and sparkle to international galas. It touches the heart of all those drawn to the enchantment of crystal. In addition, more wonderful interior designs of CRYSTALLIZED™ – Swarovski Elements will be revealed at 100% Design Shanghai from October 15 to 17.
Meanwhile, Rado, the iconic Swiss watchmaker and design pioneer, who has partnered with Designed in China, the design competition at 100% Design Shanghai 2009, and initiated The Rado Young Design Prize, together with the judging panel, announce the latest progress of the Designed in China competition in the press conference of Beijing Preview. Among the 250 collected design works, 8 winning designs were selected by the judging panel and will be displayed at 100% Design Shanghai on October 15 – 17, 2009, at which the 2 grand winners of The Rado Young Design Prize will be announced officially. Taking this opportunity, Rado also introduces its exciting new creative design platform radostar.com, which was just launched globally in April 2009, and the design watch r5.5 designed by master designer Jasper Morrison.
Although 100% Design Shanghai and 100% Materials Beijing Preview have already come to successful conclusions, the exhibitions are just the beginning. The shows organizer, Reed Exhibitions, has announced that 100% Materials Beijing will officially launch next year, from June 24-26, 2010.
The next event to come from Reed Exhibitions will be 100% Design Shanghai 2009, to be held at the Shanghai Exhibition Center from October 15-17, 2009.