RADO Continues to Partner 100% Design Shanghai for
“DESIGNED IN CHINA: The Rado Young Design Prize”
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Renowned Swiss Watchmaker Pledges Full Support to Chinese Designers
Shanghai — Reed Exhibitions, the Organiser of 100% Design Shanghai, is pleased to announce that world-renowned Swiss watchmaker Rado, will continue to be its partner to run the 2nd edition of the DESIGNED IN CHINA Competition in 2010. The design competition, which was launched in 2009, aims to introduce vibrant and new products to the market.
“DESIGNED IN CHINA : The Rado Young Design Prize” encourages Chinese designers to present original works that express China’s creative potential in the realm of interior design. It is open to any professional designer or design student of Chinese nationality. The Organiser encourages entrants to submit works which go beyond the reinterpretation of traditional elements and motifs and instead express Chinese concepts, sensibilities and modes of living in innovative, internationally-resonant way. Winners emerging from this competition will get a chance to showcase their designs during 100% Design Shanghai 2010, which has been scheduled to be held from 4-6 November 2010 at the Shanghai Exhibition Centre. This provides an excellent opportunity for the Chinese designers to communicate their ideas and inspirations to the 12,000 expected visitors.
“The RADO Young Designers Price is going global and has already achieved recognition in the international world of design.
The awards given to young, promising talents in The Netherlands, Korea, Spain, Poland and Malaysia have helped those young designers to establish themselves.
Our involvement also marks an important contribution to secure the future of visionary design.
As a leading Design Watch Brand in China we are proud to be a partner of 100 % Designs Shanghai, thus confirming our committment to outstanding design combined with futuristic high-tech materials.” states Rado President, Roland Streule.
Founded as watch movement company Schlup & Co. in 1917, the company launched its first collection of watches under the Rado brand in 1957 and introduced the world’s first scratch-proof watch, the Rado Diastar, in 1962. Over the years, a variety of Rado models have received more than 28 international design distinctions including the iF and Red Dot awards.
Jointly organized by Reed Exhibitions and Surface (China), the “DESIGNED IN CHINA – The Rado Young Design Prize” winners will be selected by a distinguished panel which includes Kenya Hara, Chairman of the Japanese Design Center and Consultant at Muji; Donna Loveday, Head of Curatorial at the Design Museum; Sheila Levrant de Bretteville, Professor of Graphic Design and President of Yale University School of Art; Julia Chiu, President of the Japan Industrial Design Promotion Organization and Ben Hughes, Course Director of MA Industrial Design at Central Saint Martins College of Art and Design. Rossana Hu and Lyndon Neri, co-founders of Design Republic and NHDRO, round off the panel.
100% Design Shanghai 2010 will take place alongside International Home Décor & Design (IHDD) at the Shanghai Exhibition Center from November 4 to November 6, 2010.