Press Release
for immediate release
The Cutting Edge of Contemporary Design and Innovative Home Decorations to Take Center Stage at Shanghai Exhibition Centre this October!
Come this October, 100% Design Shanghai and International Home Décor and Design 2009 will unveil yet another inspirational installation made with CRYSTALLIZED™ - Swarovski Elements to welcome the gathering of international and local design leaders in Shanghai. From October 15 to 17, the “who’s who” of contemporary design and home accessories will gather at the Shanghai Exhibition Center to see the latest designs from established names like Christofle, Hastens, Kohler, Established and sons, Moooi, Poliform and Tom Dixon, just to name a few. Joining the leaders this year will be the 8 winning pieces by Chinese designers from the debut of the “DESIGNED IN CHINA : The Rado Young Design Prize”.
CRYSTALLIZED™ – Swarovski Elements, the main sponsor for the 100% Design Shanghai 2009, will collaborate with the exhibition’s Creative Directors, Tobias Wong and Aric Chen, to transform the entrance hall with crystal matrix formed by Points of Light. This concept builds upon last year’s inaugural installation – an empty grid of bamboo scaffolding which serves as a metaphor for the emerging potential of contemporary Chinese design, a field that has yet to truly materialize but for which a framework has been laid. The crystal matrix now imagines the void as the Points of Light by which contemporary Chinese design is beginning to materialize.
“100% Design provides a vibrant venue for CRYSTALLIZED™ - Swarovski Elements to present its comprehensive product assortment and application possibilities. It was also a perfect creative environment with which to interact on a one-to-one basis with major industry leaders enabling us to further expand our contact network within the industry”, said Mr. Georg Nussdorfer, Vice President Operations of CRYSTALLIZED™ - Swarovski Elements Greater China. CRYSTALLIZED™ - Swarovski Elements is the product brand for the world’s finest loose cut crystals manufactured by Swarovski. Available in a myriad of colours, effects, shapes and sizes, these elements provide a fabulous palette of inspiration for designers in the worlds of fashion, jewellery, accessories and interior design. CRYSTALLIZED™ - Swarovski Elements add brilliance to the most glamorous designs and sparkle to international galas. It touches the heart of all those drawn to the enchantment of crystal. (web-site www.crystallized.com )
This year’s event will also see the awarding of the inaugural design competition “DESIGNED IN CHINA: The Rado Young Design Prize” by Rado, the Swiss watchmaker and a design pioneer. “The Rado Young Design Prize is conceived with the future of design in mind. We seek to actively promote exceptional talent in the field of contemporary design and to contribute in various ways to the education of tomorrow’s talents in China.” said Jane Bai, Vice President of Rado China. Besides, Rado will also launch its new exciting design community website www.radostar.com in China. Visitors to 100 % Design Shanghai will witness the introduction of r5.5, the stunning new collection from Rado that is unpretentious and unassuming. Designed by Jasper Morrison, the r5.5 exemplifies his distinctive style and represents the third stage of his collaboration with Rado.
The competition was judged by an international panel of design industry professionals including: Giulio Cappellini, Creative Director, Cappellini (Milan); Alasdhair Willis, CEO of Established & Sons (London), Lyndon Neri and Rossana Hu, co-founders of Neri & Hu Design and Research Office and Design Republic; Yves Béhar, principal of fuseproject (San Francisco and New York); Jiang Li, Associate Professor, School of Design, Central Academy of Fine Arts (Beijing); and Shaway Yeh, Editorial Director, Modern Media Group (Shanghai). The jurors selected these designs based on functionality and innovation. The new products should also be understood and appreciated by an international audience, and showed promise for the Chinese market. 8 winners were selected from 250 entries and their innovative designs will be on display at the exhibition.
Another highlight awaiting all visitors will be the display of five specially-commissioned, experimental designs by some of China’s most cutting-edge architects. Sponsored by Airises, this unprecedented effort is a collaboration between Reed Exhibitions and People’s Architecture Foundation, a Beijing and New York-based not-for-profit. The display, named STEP 1, will seek to contribute to an emerging dialogue about the directions that furniture design in China might take. Given the infancy of contemporary design in China, the goal is to help build a foundation that emphasizes ideas over style by drawing upon the talents of architects who are at the forefront of design discourse in China.
A three-day conference program has been especially calibrated for the design audience that the exhibition attracts. Last year’s program was particularly well received, and this year’s program plans to highlight topics such as the evolution of design education and how it will change the professional marketplace in China; smart strategies that counter counterfeiting in China; as well as Bertjan Pot, the Dutch designer behind notable products from Moooi, and design duo BarberOsgerby, the red-hot British design team of Ed Barber and Jay Osgerby.
100% Design Shanghai and IHDD are expected to welcome some 10,000 visitors to the exhibition this year. Held in conjunction with the Shanghai International Creative Industry Week (SICIW) this year, the exhibitions will be the focal point of the global interior design culture within China.
About 100% Design Shanghai
100% Design Shanghai is a unique Chinese exhibition featuring leading brands of contemporary interior design products carefully selected by a design advisory panel. The exhibition showcases original designs of furniture, lighting, bathroom/kitchen and floor/wall coverings and seeks to create a dynamic atmosphere for the proliferation of innovative and trendsetting ideas. 100% Design Shanghai is the premier event for interior designers, architects, specifiers, developers, hoteliers and high-end consumers to interact with suppliers and meet their buying needs.
About International Home Décor & Design
Representing an attitude of elegance and stylishness, International Home Décor & Design is a unique trade exhibition, which brings together a comprehensive range of high-quality and premium brands in the most cosmopolitan city of China – Shanghai, showcasing high quality interior home decoration products and accessories. It is a must-attend event for specifiers, design professionals, hoteliers and buyers to network, source and establish business contacts.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.
Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.
Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2007, Reed Elsevier made an adjusted profit before taxation of £998 million on turnover of £4,584 million.
www.reedexpo.com
For more information, please contact:
Exhibition Press
Reed Exhibitions Shanghai Reed Exhibitions Shanghai
See Lay Eng Lisa Moi / Jingjing Zhang
Tel : 86 21 5153 5110 Tel : 86 21 5153 5121 / 5111
Fax : 86 21 5153 5249 Fax : 86 21 5153 5249
layeng.see@reedexpo.com.cn lisa.moi@reedexpo.com.cn
jing.zhang@reedexpo.com.cn