100% Design Shanghai & International Home Décor & Design 2010 Kicks off
SHANGHAI —100% Design Shanghai and International Home Décor and Design, organized by Reed Exhibitions will take place from November 4 to 6 at Shanghai Exhibition Center. Over the next 3 days of Exhibition, 148 international and local brands from 14 countries and regions will converge at the Shanghai Exhibition Centre, displaying an array of exhibits ranging from furniture, bathroom, lighting, kitchen, home accessories to wall / floor coverings to some 12,000 visitors from established brands such as Fendi Casa, Versace Casa, Lalique, Huelsta, Rolf Benz, Poliform and Wedgwood, just to name a few. Among these, the majority of top brands will be exhibiting for the first time. The shows also featured a wide array of activities and other highlights.
100% Design Shanghai is the leading contemporary platform for innovative interior design products in China; while IHDD, representing an attitude of elegance and stylishness, is the platform for high-end interior decoration and accessories in China. Together, the two exhibitions provide interior designers, architects, specifiers, developers, hoteliers and high-end consumers an opportunity to interact with the suppliers and meet their buying needs.
“DESIGNED IN CHINA: The Rado Young Design Prize” to highlight excellence of China’s design talent
“DESIGNED IN CHINA: The Rado Young Design Prize” is organized by Reed Exhibitions and Surface magazine. Rado, the renowned Swiss watchmaker and staunch supporters of Chinese creativity, is partner of this competition. The two Grand Prize winners were selected by an international panel of jury and the awards will be a stage upon which Chinese design works are presented. Of the 422 works initially considered, 12 will be selected for exhibition on-site. This year’s winners are Xu Gongwei, with her piece the Scroll Chair and Sun Jing and Guan Ning, with their design Addiction. Patric Zingg, Vice President of Vice President of Marketing of Rado, presented Grand Prize to two winners at the opening press conference on November 4.
Michael Young & International Copper Association to showcase creative innovations made from traditional materials
Reed Exhibitions has appointed Michael Young as Creative Director of this event. Young, a renowned British designer based in Hong Kong, has worked with 100% Design for more than a decade. This time his cooperation with the International Copper Association (ICA) will see him display a creative installation made of copper, an old but versatile material. Rising from the momentum of collaboration with Chinese industrialists, the Zipte Link System, a version of which he has created for the entrance of 100% Design Shanghai, captures the strengthening ties between local industry and design, and exemplifies the skills of Asia industry and manufacturing.
To show off a diverse range of copper applications in a dedicated section, International Copper Association also invited designers from China and international to showcase their designs made from copper.
Japan and Czech Republic pavilions to present classic designs and new creative concepts
This year’s event is receiving special support from the Czech Republic’s Ministry of Commerce and Japan’s Ministry of Economy, Trade & Industry, through a bilateral exhibiting delegation.
Crystal products from the Czech Republic are amongst the most prestigious in the world. At this exhibition, Czech exhibitors will not only show off high quality domestic brands, they will also highlight the latest design concepts of crystal products through this modern display. The showcase is sure to revolutionize the way many of us think about crystal.
Japan is as famous for its exquisite designs as it is for its traditionalism. At this show, Japanese representatives will not only display domestic brands with a long history, they will also feature new adaptations of classic brands and redesigns of traditional products.
The trend toward Smart Homes
To provide visitors with even greater value, the exhibition will offer 18 sessions and forums during its three-day run. As 100% Design Shanghai & IHDD are among the leading interior design exhibitions worldwide, the abundant discussions and debuts of upcoming applications are sure to be hugely popular. The newly released exhibition program includes topics such as the new Fall/Winter 2011/12 trends for home design, cross-boundary design concepts and the global design retail market.
The exhibition will also feature the Smart Home pavilion which is supported by IGRS Alliance will be showcasing the latest technology, innovation and automated home systems towards creating an exciting digital home. In response to two rapidly emerging environmental and lifestyle trends, Green Design and Smart Home, a three-day green design workshop, will be held on-site. There, visitors will be able to experience sustainable living first hand.
The Art of Lavish Living
In order to better showcase the application of high-end brands in home décor, IHDD has invited curator Jully Ye and KOKAISTUDIOS, the Italian design team behind luxuriant Shanghai landmarks like Bund 18 and 796 Middle Huaihai Road, to produce the “Art of Lavish Living” showcase. The exhibition will illustrate the advantages of the writing desk, a traditional and utilitarian piece of furniture for European nobility, in order to demonstrate the wide application of various high-end brands in everyday living. Visitors will feel as though they are entering into a magical space where the sense of a superior lifestyle and elegant art will be apparent.
By gathering together top international brands, showcasing China’s emerging design talents, launching numerous on-site activities and highlighting new creative installations, 100% Design Shanghai & IHDD will not only give visitors a unique experience; for their duration, the exhibitions will also make Shanghai the center of the interior design universe .